Medicine Advertisements Board (MAB) responsible for approving medical products advertising as well as the advertising of healthcare facilities and services established under the provisions of the Medicine Advertisements Board Regulations 1976.
The Board was established in order to regulate advertisement in all types of media. MAB approval is required before it can be published to the public. All advertisements that have been approved by MAB were given approval number (eg KKLIU 0213/2013). Advertisement approval number must be displayed on every advertisement. If any pharmaceutical product or health service advertisements were found without approval or not displaying thier KKLIU number, members of the public may launch a complaint to the secretariat of Medicine Advertisement Board.